In its constant commitment to strengthen regional tourism, Austrochile AG reaffirms its commitment to the development of MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism as a key tool to combat seasonality and promote sustainability in the Magallanes and Southern Patagonia region.
“MICE tourism represents a strategic opportunity for our region to develop tourist activities throughout the year, generating jobs, boosting the local economy and positioning ourselves as a competitive destination in the global market. As a private sector, we cannot wait for the state to take this initiative; we must lead these processes while defining public policies that really benefit our sector”, said Claudia Torres, Managing Director of Austrochile AG.
As part of its positioning strategies, Austrochile has become an official sponsor of AquasurTech 2025, an international event that will bring together suppliers, producers and academics from the aquaculture world. This event, focused on innovation and sustainability, positions Magallanes as a reference in the organization of meetings of global relevance, strengthening its image as a unique and sustainable destination.
“MICE tourism not only allows to face seasonality, but also promotes a sustainable development model by diversifying the tourist offer, reducing pressure on natural resources in high season and generating positive economic impact throughout the year”, added Torres.